Press & Media
Montreal Canadiens’ Lane Hutson Launches Family-Inspired Clothing Brand in Collaboration with Fantom®
Portion of Proceeds to Support Ronald McDonald House Montreal
Montreal, QC – Rising NHL star Lane Hutson along with his brothers Cole, Quinn and Lars are making a move off the ice, stepping into the e-commerce industry with the launch of their own clothing brand. Created in collaboration with sports branding platform Fantom®, the new brand celebrates the Hutsons’ deep-rooted family values and offers fans a unique way to connect with their personal story, while supporting a worthy cause. The designs were created to reflect the brothers’ journey from youth hockey to the USHL, NCAA and now, the NHL by combining bold designs with meaningful details that tell their story.
Launch and Availability
The Hutson brothers’ collaboration will officially launch on February 25, 2025, with the collection available exclusively online through the brand’s website, http://fantom.shop/. Fans are invited to follow the Hutson brothers on social media for exclusive previews, behind-the-scenes content, and updates on upcoming releases.
Partnership with Ronald McDonald House Montreal
As part of the launch, a portion of the proceeds from his first collection will be donated to Ronald McDonald House Montreal, reflecting the Hutson family’s commitment to giving back to their community. Lane has commented, "My family is excited to support the Montreal Ronald McDonald House, a place that provides comfort and care to so many families in difficult times. Giving back to our community has always been important to us, and I’m excited that we can include fans as part of the initiative."
Pierre-Charles Tardif, President of the Ronald McDonald House of Montreal added, "The generosity of the Hutson family is a powerful testament to what we can accomplish together to support families in difficult times. The Ronald McDonald House, along with all its partners, deeply thanks them for their commitment, which will help create a true refuge for families at the time when they need it most.”
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About Lane Hutson, Montreal Canadiens
The defenseman and native of Holland, Michigan, was chosen in the second round (No. 62) of the 2022 NHL Draft and had an assist in his NHL debut, three days after signing with the Canadiens.
Hutson quickly found his way in the NHL and was named Rookie of the Month for December 2024 after scoring 13 points in 14 games. He led rookies during the month in assists (11), power-play assists (seven), power-play points (seven), average time on ice (21:18) and total time on ice (298:07). Only one rookie defenseman had more assists or points for Montreal in a single calendar month: Chris Chelios in February 1985 (15 points; one goal, 14 assists in 12 games) and December 1984 (14 points; one goal, 13 assists in 15 games). On January 21, 2025, Lane tied Shayne Gostisbehere (9 GP in 2015-16) for the longest assist streak by a rookie defenseman in NHL history, putting him at the forefront of Calder Finalist conversations.
Hutson finished his collegiate career at Boston University with 49 points, which tied for first among NCAA defensemen, and an NCAA-high 1.29 points per game to lead his position. His 48 points in 2022-23 broke the record for most points by an under-19 defenseman in a single NCAA season.
He also helped the United States win bronze at the 2023 IIHF World Junior Championship and gold at the 2024 tournament, when he led his position with six assists and was named to the WJC All-Star team.
Prior to being drafted by the Canadiens, Hutson won the E.J. McGuire award, presented annually by the NHL to the prospect "who exemplifies a commitment to excellence through strength of character, competitiveness and athleticism."
About Cole Hutson, Boston University Terriers NCAA Division I
● Selected in the second round (43rd overall) by the Washington Capitals in the 2024 NHL Draft
● Played for Boston University from 2024-25
o Scored the game-winning goal in BU’s Beanpot Championship game for a total of 3 goals and 2 assists during the Tournament
o Named MVP of the 2025 Beanpot Championship Tournament
● Played for the U.S. National Team Development Program from 2022-24
o Set a NTDP record for career points by a defenseman with 119 (25g, 94a)
o Scored 51 points (15g, 36a) in 51 games in 2023-24
o Holds the single season record for points by a defenseman with 68 (10g, 58a) during the 2022-23 season
o Won the Gold medal for Team USA at the 2025 IIHF World Under-18 Championships
▪ First player to lead the tournament in points as a defenseman
o Led Team USA to a Silver medal at the 2024 IIHF World Junior Championships
▪ Named defenseman of the tournament in 2024
o Won the Gold medal for Team USA at the 2023 IIHF World Junior Championships
● Shares all-time assists record (20) at IIHF World Junior Championships
About Quinn Hutson, Boston University Terriers NCAA Division I
● Recorded 96 points in 102 games
● Hockey East Player of the Week (11/13/23)
● Hockey East Rookie of the Week (3/27/23)
● Hockey East All-Academic Team (2022-23)
● Played two seasons for the Muskegon Lumberjacks of the USHL from 2020-22
● Earned Second Team All-USHL honors in 2021-22
● Led his team in goals (33), assists (40) and points (73)
About Lars Hutson, Muskegon Lumberjacks USHL/Team Illinois 16U
Lars is the youngest of the four brothers and is making his mark in the hockey world at the 16U level – splitting time between Team Illinois and Muskegon Lumberjacks.
For more information, please visit www.fantom.shop or reach out info@fantom.shop
Instagram Handles
Lane Hutson: @lanehutson_
Cole Hutson: @colehutson23
Quinn Hutson: @quinnhutson_92
Lars Hutson: @larshutson23
About FANTOM
In a rapidly evolving sports licensing landscape, Fantom® has emerged as a game-changer. This revolutionary sports branding platform provides athletes a seamless way for them to create, launch, and grow their own brands. By blending sports, entrepreneurship, and digital innovation, Fantom® gives athletes the tools to extend their influence beyond the game, allowing them to connect with fans and give-back to their communities in new and meaningful ways. With the launch of The Hutson Collection, Fantom® is leading the charge in athlete empowerment—turning competitors into creators and redefining the business of sports branding.
Website & inquiries: https://fantom.shop
Media Contacts: Fantom
info@fantom.shop
Shelbi Kilcollins
Senior Marketing Manager, Business Development
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